Apple – Steve Jobs = Apple

Apple is a lot more than Steve Jobs, and you can be sure that Apple has plans to go on without him. Don’t forget he’s still very much alive. It’s much too early to start writing his obituary.

The media craziness has reached epic proportions with people like Michael Wolff writing drek such as:

Indeed, the logical answer to what happens at Apple without Jobs is that it dies. What you have, demonstrably, is a company without any managerial wherewithal beyond Jobs; these are Stockholm syndrome people. The big guy is dying and his crew is ready to go with him (taking the shareholders’ money along).

Apple is in very capable hands with Tim Cook, who already had experience running Apple while Steve Jobs was out for his surgery. Apple still has other great people like Jonathan Ives, who is responsible for the design of most of their products. Enough of Steve Jobs’ vision has permeated every level of Apple that almost any Apple employee can ask themselves “What Would Steve Jobs Do” and know what to do.

Microsoft seems to be doing just fine without Bill Gates and I never saw any predictions that it would die when he retired. I can see a similar path for Apple and I’ll go out on a limb and predict that Steve Jobs will still be alive at the end of this year. I predict that Jobs will live long enough to go into a retirement similar to Bill Gates, probably in the not too distant future. In the upcoming months Apple’s leadership plans will be made clear.

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