iPhone application usage stats show that many apps are used only a few times and are then forgotten. According to Pinch Media, only about 20% of users return to use a free app the day after they first download it, and after 30 days, less than 5% are still using it.
I Can Has Cheezburger doesn’t seem to be following those trends. These stats only include version 1.1 and later, since 1.0 didn’t include Pinch Analytics. We’ve had a total of over 5 million sessions totaling more than 153 years. That works out to an average of 13 minutes per session.
![ICHC Lifetime stats](https://i0.wp.com/www.quicksnapper.com/files/547/4744361494A1565341ED49_m.png?resize=640%2C279)
Our usage seems to show no sign of tapering off. This month so far we’ve seen over 22,000 first time users for a total of over 1 million sessions totaling over 26 years cumulative time for all users.
![ICHC Month Stats](https://i0.wp.com/www.quicksnapper.com/files/547/13666561134A15651DBCF31_m.png?resize=640%2C278)
I Can Has Cheezburger is a very “sticky” app that people keep coming back to and spend a lot of time in, so it would be very successful as an ad-supported app. Ben & I have been talking to a mobile advertising company about putting ads in the application. Some people will probably complain about it, but this is too profitable for us to pass up.