iPhone developers can now give free promotional copies

Apple now allows developers to issue up to 50 promotional codes for each version of any application in the store. The codes allow the recipient to download a full copy of the application. Currently they can only be redeemed in the US app store.

This makes it a lot easier for developers to send out review copies. Until now, it was necessary to build an Ad-hoc copy of any non-free application, which required providing the device ID of any iPhone or iPod it will run on.

iTunes Connect
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