Conservatives and Liberals obviously think differently. Here’s how. George Lakoff, a highly respected linguist and author of Moral Politics: What Conservatives Know and Liberals Don’t is tipping. Why? Part of it is that while Lakoff is obviously a Liberal, he’s one of the few around to have taken the time to understand that Conservatives, too, have a coherent worldview. He’s then added to that, er, insight his neuroscientific understanding of the power of metaphor in human communication. He’s getting mad buzz right now, I just heard him lecture, and folks, Conservative or Liberal, this guy’s ideas are worth exploring. [metafilter.com]